Viva Distributing began its operations in March, 2001 in El Paso, TX. Viva Distributing is an Exclusive Distributor of Red Bull Energy Drink and services retailers throughout the following markets: panhandle of Oklahoma, West and south Texas, down to Abilene and El Paso. Viva’s has warehouse locations in Amarillo, Lubbock, Abilene, Midland-Odessa, San Angelo, and El Paso which currently operates 28 routes that service over 2,300 retail customers with a team of over 50 dedicated employees and counting. Our growth is a result of more than just luck but rather shrewd intuition and the belief that savvy business practices combined with a great brand would equal success. Viva Distributing does more than distribute the world’s number 1 energy drink; we build relationships with our retail customers. Viva offers competitive programs that help our customers maximize their profits and grow their business. By creating and improving relationships, we aim to over-deliver value in all aspects of our business. At Viva, we believe in instilling the integrity of which our business was founded on. We continue to acknowledge the contributions and intrinsic value of our customers, employees and supplies as the integral part of our business. We do what we do every day because we believe in creating mutually trusting and beneficial relationships with our supplier, customers and employees. Viva believes that this is a best practice for continuing growth and profitability for all.
Viva is dedicated in delivering superior customer service in a highly efficient and profitable manner while upholding Red Bull North America and the established brand standards. We are continuously dedicated to assist Red Bull in maintaining their positioning and innovative leadership in the energy drink category. Lastly, and most importantly, we BELIEVE in the Red Bull brand and our customers do too!